Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
Article Source: Innis & Gunn
Last Updated: 28 November 2024 10:08
A Scottish brewer has invited cameras into its office as it launches a new mockumentary series that offers an irreverent behind-the-scenes look at the beer industry — while poking fun at itself along the way.
This unique ‘fly on the wall’ series showcases Innis & Gunn’s real-life employees, including founder Dougal Sharp and commercial director Crawford Sinclair, alongside special guest stars: Scottish comedians Paul Dockery and Katie McKenzie.
The opening episode of the series, produced by BAFTA-winning creative agency Studio Something, begins with the Innis & Gunn team brainstorming how to take on “fancy foreign beer”, culminating in the creation of an ‘Iññez & Gunn’ Spanish cerveza.
The premium beer business is an active supporter of Scotland’s creative industry: as well as being headline sponsor of Celtic Connections, the brewer is the official beer partner for BAFTA Scotland and the Fringe.
Founder and master brewer Dougal Sharp said: “Since founding Innis & Gunn in 2003, we’ve always done things differently. This mockumentary series is a perfect reflection of our ethos – shining a light on our team, our partners, our creativity, and the beer world’s quirks, all while having a bit of fun. This isn’t just a marketing gimmick – it’s a tribute to Scotland’s vibrant beer culture and creative industries.
“Unlike the brewers who claim to be Mediterranean but are actually British, we have nothing to hide. Throughout the series we’ll lampoon the trends we don’t need to follow, because our beer is so good, and the absurdities of the beer industry. Most importantly, we’ll celebrate what makes great Scottish beer – and the people behind it – so special.”
To mark the series launch, Innis & Gunn invites fans to visit their Edinburgh and Glasgow taprooms on Monday (2nd December) and say ‘Hola Amigo’ to receive a complimentary pint of their premium Scottish lager. Throughout the series, the brewer will surprise and delight beer drinkers with more spontaneous acts of generosity.
Innis & Gunn’s flagship lager continues to win accolades, including a recent gold medal at the World Beer Awards, cementing its place as Scotland’s leading premium lager.
The first episode of the Mockumentary series is live now, in what the brewer has called “fancy foreign beer Thursdays”, with more episodes set to drop in the coming weeks.
Sponsored Links
Latest Renfrewshire News
Christmas in Paisley gets underway with a sleigh load of family fun on offer this winter
The countdown to Christmas is on as Paisley's ice-rink and funfair opened their doors last night to kick off a month-long programme of festive activity taking place across the town centre.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, children's rides, stalls, street food and a packed live entertainment schedule makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out!
READ MORE
Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
READ MORE
Christmas tree season arrives at Dobbies
Dobbies Garden Centres is marking the official start of the 2024 festive season with its delivery of 50,000 real Christmas trees, available at stores across the UK now.
READ MORE
Glasgow music festival The Reeling announces extended 2025 dates and performances from Dougie Maclean, Eddi Reader and Valtos
A popular trad music festival is set to return in 2025 – and it's adding an extra night due to demand!
READ MORE
Final date added as 30,000 expected at biggest itison Drive In Movies Christmas
itison Drive In Movies Christmas adds final date after unprecedented demand with tickets for Elf & Love Actually on sale on Wednesday 27th November at 7.30am.
READ MORE
Pension Credit drop in event to check eligibility being held in Paisley
People aged 66 and older are being encouraged to pop along to an event in Paisley to find out if they can get Pension Credit.
READ MORE
Clan fans rally to the charity cause
The Glasgow Clan's Purple Army of fans raised more than £11,000 for the charity that promotes awareness and opportunities to participate in ice sports.
READ MORE
Revolutionary swim teaching tool launches in Scotland
A pioneering visual teaching tool has launched across Scotland, making swimming lessons more accessible to everyone.
READ MORE
Festive favourites back on the big screen at Vue in Scotland
To mark the countdown to Christmas, some of the most loved holiday classics are being brought back to the big screen at Vue venues in Scotland this festive season.
READ MORE
Asda Foundation supports lonely over 60s this Christmas
Asda and Asda Foundation pledges almost £1 million to help combat loneliness and isolation in the older generation this festive period through its 'Don't be Gnome Alone this Christmas' campaign.
READ MORE
IKEA Christmas tree offer launching in Scotland this month
IKEA is giving shoppers a £20 voucher for every real tree purchased for £29 in its Scottish stores from 23rd November – with pre-orders available now.
READ MORE
Aldi Scotland is set to sell the cheapest real Christmas trees this festive season
Aldi Scotland announces the return of its freshly cut Nordmann Fir trees, with prices starting from just £13.99.
READ MORE
Communities to Reclaim The Night as part of annual campaign
Renfrewshire residents are being encouraged to join the annual march to end domestic abuse, harassment and violence against women and young people.
READ MORE
Renfrew and Johnstone to light up for Christmas
Renfrew and Johnstone will officially mark the start of the festive season as the Christmas lights in each town are due to be switched on in the coming weeks.
READ MORE
Scottish stars Skerryvore launch biggest show to date for 20th anniversary
Legendary Scottish band Skerryvore have today unveiled plans to stage a special one-off concert – their biggest to date – to mark their 20th anniversary.
READ MORE
Scottish pubs to help tackle loneliness this Christmas
17 pubs across Scotland are calling on their customers to help spread a little Christmas cheer by writing cards to people facing loneliness and isolation this Christmas.
READ MORE
Music lovers have a lot to look forward to at Vue venues across Scotland
Music lovers have a lot to look forward to at Vue venues in Scotland – including a very special Andrea Bocelli screening this weekend.
READ MORE
Gavin & Stacey star kickstarts initiative to support the elderly this Christmas
Supermarket teams up with national treasure Larry Lamb to reimagine its in-store cafes as 'Chatty Cafés' and help spark conversations this Christmas.
READ MORE
Much loved Winter Connections programme returns for third year
Renfrewshire's praised Winter Connections programme has returned with a brand-new programme of free fun activities and events.
READ MORE
New Glasgow Clan charity aims to promote healthy lifestyle
A new charity launched by the Glasgow Clan ice hockey team aims to promote the benefits of exercise and healthy eating.
READ MORE
Celebrate Hope: Book Week Scotland 2024 Ignites Inspiration across Scotland
Scotland's national celebration of books, Book Week Scotland 2024, returns from 18-24 November to uplift the country with its theme of Hope.
READ MORE
Paisley Town Hall celebrates first anniversary of multi million pound transformation
Paisley Town Hall marks the one-year anniversary of its £22 million renovation which has transformed the historic venue into a professional performance space.
READ MORE
Imagine Theatre announces exciting new season of pantomimes across Scotland
Imagine Theatre proudly present a thrilling lineup of magical family pantos jam packed with laughter, music, song and dance featuring some of Scotland's favourite stars!
READ MORE
CBeebies announce Beauty And The Beast for their 2024 Christmas Panto
Modern Films Family in partnership with CBeebies are excited to announce that this year's CBeebies Panto is Beauty and the Beast and that it will be in cinemas during November and December.
READ MORE
Garden Centre unveils festive dining for the whole family
From enjoying a jolly time at Santa's Breakfast to indulging in a delicious Festive Afternoon Tea or enjoying some seasonal drinks and cakes, customers at Dobbies are in for a treat.
READ MORE
Young baristas brew up new skills at Glasgow Skills Academy
Young people have been brewing up new skills with the help of local coffee expert, Ryan Sinclair, as they embark on barista training at Hillington-based Skills Academy.
READ MORE
New contemporary dance degree launches in Scotland
A leading Scottish performing arts institution has launched one of the country's first artist-led Contemporary Dance degree courses.
READ MORE
Remus Uomo store now open at Braehead Shopping Centre
Braehead Shopping Centre is excited to announce the opening of Scotland's only stand-alone Remus Uomo store, bringing the renowned brand closer to shoppers.
READ MORE
The Glencairn Glass launches, The Last Dram, crime fiction anthology to raise money for charity
The Glencairn Glass, the world's favourite whisky glass made by Scottish company Glencairn Crystal, has launched a collection of gripping crime fiction short stories by up-and-coming crime authors.
READ MORESponsored Links
Sponsored Links