Beaverbrooks invests in major refurbishment of Braehead store, increasing two and a half times in size
Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has made its largest investment of this year in its Braehead store, which has increased two and a half times in size.
Article Source: Beaverbrooks
Last Updated: 6 November 2024 14:03
Marking its 25th year in Renfrew, Glasgow, Beaverbrooks has invested an impressive £2m in the newly refurbished store, which unveiled its transformation on Monday 4 November at Braehead Shopping Centre.
Set across 5,008 sq. ft. – upscaled from 1,963 sq. ft. – Beaverbrooks Braehead is a destination for Swiss watches and features dedicated shop-in-shop spaces for OMEGA, Breitling, and TAG Heuer, as well as TUDOR, which is a new addition to the store.
Beaverbrooks Braehead has also introduced luxury watch brand Jacob & Co, known for its highly sought-after timepieces which feature intricate, statement-making designs – making it the only stockist in Scotland and the tenth in the UK.
The expansion into the adjoining unit has provided a larger and elevated dedicated area for Beaverbrooks Diamonds & Weddings, where a team of experts will assist with special engagement and wedding ring purchases. With its rich heritage offering 105 years of diamond expertise, the retailer has unveiled a wide selection of hand selected Beaverbrooks diamonds, in addition to collections from Maple Leaf Diamonds and new addition Royal Asscher diamonds, which is celebrating its 170th anniversary this year.
The store also showcases fine jewellery and watches from Gucci, as well as other watch brands RADO, Raymond Weil, and Tissot. Luxury fine jewellery from Marco Bicego has also been introduced, making Beaverbrooks Braehead the brand’s first stockist.
Boasting 89 stores, including three Loupe boutiques and 23 dedicated luxury mono-brand watch boutiques across the UK, the national jeweller has continued to expand its offering over recent months.
Anna Blackburn, Managing Director at Beaverbrooks, said: “This investment into retail in Scotland and the future of Beaverbrooks is very exciting for us, particularly as this is our largest investment of the year. The Braehead store – which has increased two and a half times in size – marks our fifth refit of the year, with a final one planned before Christmas. We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.
“We are pleased to continue to position our Braehead store as a destination for diamonds and watches – particularly as it becomes Scotland’s first and only Jacob & Co. stockist, alongside dedicated shop-in-shop areas for OMEGA, Breitling, TAG Heuer, and TUDOR watches.
“We’re confident the refurbished store will be popular with customers – both new and returning – and we look forward to continuing to provide exceptional levels of customer service while showcasing our expertise and passion for watches, fine jewellery and diamonds.”
Janene McQueer, Store Manager at Beaverbrooks Braehead, said: “We’re proud to have been part of shoppers’ special occasions for the past 25 years, and our latest refurbishment marks the next part of our journey. We can’t wait to share more celebrations with customers and cement our position as Glasgow’s destination for watches and diamonds.”
Ashley Bisland, Centre Director at Braehead Shopping Centre, said: “We’re excited to see Beaverbrooks officially open its doors to introduce its new look to our shoppers. It’s a great achievement and milestone for the brand and we’re confident visitors will love the new store.”
The brand new Beaverbrooks store is located in Unit 11-13, 12 Braehead Shopping Centre, Kings Inch Rd, Glasgow, G51 4BP. To view Beaverbrooks’ full collections, visit www.beaverbrooks.co.uk
Sponsored Links
Latest Renfrewshire News
First Minister John Swinney launches the Doddie Aid 2025 campaign
Scotland’s First Minister John Swinney launches the Doddie Aid 2025 campaign at Murrayfield stadium.
READ MORE
Christmas is officially here... the IRN BRU Carnival launches for the festive season
Today, Friday 20 December, the IRN-BRU Carnival officially opens to the public, bringing all the fun of the fair to Glasgow's SEC for the 105th year!
READ MORE
Wicked fans in Scotland invited to special Sing Along screenings at Vue this Boxing Day
After becoming one of the most popular big screen releases of 2024, Vue is excited to announce that an extra special sing-along version of Wicked is heading to the big screen this Boxing Day.
READ MORE
Funding win marks anniversary of Mackintosh acquisition
A generous package of funding from The National Lottery Heritage Fund has been pledged to the National Trust for Scotland to celebrate the genius of Charles Rennie Mackintosh and Margaret Macdonald.
READ MORE
ACCORD Hospice Art Exhibition returns to The Art Department for 2025
ACCORD Hospice and The Art Department are announcing the call for entries for the annual exhibition which takes place for a 4th year in The Art Department.
READ MORE
Braehead Shopping Centre celebrates 10 new openings in 2024
Braehead Shopping Centre has had an incredible year in 2024, marked by a wave of exciting new stores that have reinforced its position as one of Scotland's leading shopping destinations.
READ MORE
Caledonian Sleeper announces winners of photography competition celebrating UK beauty spots
Caledonian Sleeper has announced the winners of its photography competition aimed at celebrating the country's most scenic locations on the overnight train's iconic route.
READ MORE
Garden Centre invites budding indoor gardeners to its stores
Dobbies Garden Centres is kicking off the new year on a green note, offering two free workshops at its Scottish stores this January.
READ MORE
Ticketmaster announces Breakthrough 2025 list
Ticketmaster has unveiled its much-anticipated Breakthrough 2025 list, highlighting the brightest up-and-coming stars set to shape the live music scene in 2025.
READ MORE
Blooming Fabulous! The Scottish Garden Festival arrives in 2025!
This family-friendly festival takes place in the spacious and scenic Hamilton Park Racecourse, offering a perfect setting for all ages to enjoy.
READ MORE
Biffy Clyro, Young Fathers & Callum Beattie among winners at inaugural Scottish Live Music Awards
The Scottish Live Music Awards (SLMA) celebrated the best of Scotland's vibrant live music scene on Thursday night during a prestigious ceremony at Glasgow's Classic Grand Ballroom.
READ MORE
Dogstar Theatre brings Gideon Mack from page to stage
James Robertson's 2006 best-selling novel will be brought to life in early 2025 with a stage adaptation of The Testament of Gideon Mack from Dogstar Theatre Company.
READ MORE
Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
READ MORE
itison founder calls for action to help children who will have nothing this winter
Founder of Scottish business, itison, Oli Norman, has spoken out about the 'devastating' level of poverty in Scotland this festive season.
READ MORE
Splash into 2025 with New Year challenge to transform lives
A unique swimming challenge is inviting swimmers to set personal goals and raise funds for a life-changing hydrotherapy pool on behalf of leading disability charity, Capability Scotland.
READ MORE
Coffeeshop Tinderbox celebrates first anniversary at Braehead Shopping Centre with Golden Cup Giveaway
This Sunday, 8th December, sees the first anniversary of Tinderbox coffee shop at Braehead Shopping Centre, located in lower level food mall.
READ MORE
Cold water reset retreats with Sophie Hellyer debut at Marine Troon
Marine & Lawn Hotels & Resorts launches new series - 'Adventure weekends with Marine & Lawn'.
READ MORE
Double charity boost from Glasgow Clan
Ice hockey fans will get the chance to do their bit to help the less well-off by donating food items and toys at Glasgow Clan games this weekend.
READ MORE
Winners announced in Provost Christmas Card Competition
Three lucky Renfrewshire school children have had their artwork selected to be made into Christmas cards through the Provost’s Christmas Card competition.
READ MORE
Crowds take to Paisley High Street to Reclaim the Night
Hundreds of women and men took to the streets of Paisley to call for an end to violence against women and girls.
READ MORE
Enjoy the best of Belfast at Christmas with Stena Line
A beautiful city with a rich history and a giant adventure to be found around every corner, there is no shortage of incredible festive experiences to enjoy in Belfast.
READ MORE
Scottish artist Jasleen Kaur wins Turner Prize 2024
Jasleen Kaur, whose exhibition Alter Altar at Tramway uses a vintage Ford Escort, worship bells and Irn-Bru to celebrate the Scottish Sikh community, has won this year's Turner Prize.
READ MORE
TRNSMT reveals superstar first acts for Glasgow Green 2025
50 Cent, Biffy Clyro, Snow Patrol, The Script, Fontaines D.C. and Gracie Abrams are included among the much-anticipated first wave of artists announced for Scotland's biggest music event.
READ MORE
Johnstone lights up for Christmas 2024
Crowds turned out in Johnstone's Houstoun Square on Saturday to see the town’s Christmas lights switched on for 2024.
READ MORE
Winners of the Paisley First Best Dressed Christmas Window Competition are announced
The results are in for this year's Paisley's Best Dressed Christmas Window Competition!
READ MORE
Christmas in Paisley gets underway with a sleigh load of family fun on offer this winter
The countdown to Christmas is on as Paisley's ice-rink and funfair opened their doors last night to kick off a month-long programme of festive activity taking place across the town centre.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, children's rides, stalls, street food and a packed live entertainment schedule makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out!
READ MORE
Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
READ MORE
Christmas tree season arrives at Dobbies
Dobbies Garden Centres is marking the official start of the 2024 festive season with its delivery of 50,000 real Christmas trees, available at stores across the UK now.
READ MORE
Glasgow music festival The Reeling announces extended 2025 dates and performances from Dougie Maclean, Eddi Reader and Valtos
A popular trad music festival is set to return in 2025 – and it's adding an extra night due to demand!
READ MORESponsored Links
Sponsored Links