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Launching on 28 August, PWR-BRU is a new energy drink with IRN-BRU DNA running through it, giving people a PWR-BRUst when they need it most!

Article Source: PWR-BRU
Last Updated: 7 August 2023 13:39

Arriving exclusively in Scotland this August, PRU-BRU will pack a PWRful punch in four flavours. Origin Original captures the unmistakable flavour of IRN-BRU, whilst Diablo Cherry, Maverick Berry and Dropkick Tropical complete the bold line-up.

PWR-BRU contains a drop of the iconic IRN-BRU essence in every flavour for a unique taste along with caffeine, taurine and B-Vitamins, delivering an energy drink in a way that only IRN-BRU can.

Ahead of launch, those who enjoy the pursuit of greatness have the chance to get their hands on a special foil-marked collector’s edition can and taste PWR-BRU before it even hits the shelves.

‘Scan for a Can’ QR codes have been planted across Scottish locations - from iconic streets and sports arenas to music venues and student hangouts, across Glasgow, Edinburgh, Dundee, Aberdeen, Inverness and Perth from today (7 August).

Lucky Scots can scan the codes to enter a draw to become one of the first in the country to get their hands, and their lips, on a can. But, fans should move quickly as there’s only 400 cans in circulation. Clues to the locations of the QR codes are being revealed on PWR-BRU’s social channels over the next 10 days - follow them on @pwr_bru.

Annette Yates, Head of Brand at PWR-BRU, said: “PWR-BRU is a combination of the unique personality of IRN-BRU and a bold new approach to energy drinks. It’s one of the biggest launches ever from the family behind IRN-BRU and we think fans of energy drinks are going to enjoy adding a PWR-BRUst to their day.”

PWR-BRU will then be available in retailers in 500ml cans across Scotland from 28 August. For more information, visit www.pwr-bru.co.uk

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